Most business partnerships start with a contract, but ours started with a conversation.
Petaurum HR and drumBEAT Marketing have worked side by side, handling each other’s HR and marketing. Over time, that working relationship, shared values, and trust resulted in Benefits Cloud, an employee perks platform designed to give businesses a smarter, simpler way to support their people.
How the Partnership Came to Be
Petaurum HR was founded in January 2013 by Adam Davey and Mark Dyer, with a clear mission to revolutionise HR by delivering practical support, advice, and solutions that businesses actually need, rather than whatever trend the market happens to be selling. The purpose, “Making Better Workplaces,” has guided every decision made since day one.
drumBEAT Marketing takes a similar approach. Rather than acting as a distant agency that delivers a monthly report and disappears, drumBEAT embeds into their clients’ teams and works alongside them, providing strategy, execution, and strong investment in long-term results.
Today, Petaurum HR looks after drumBEAT’s people, and drumBEAT drives Petaurum’s marketing.
Why Benefits Cloud Exists
As Petaurum HR grew and worked with more businesses across different sectors, Adam and Mark noticed the same problem coming up again and again. Businesses wanted to do more for their employees. They wanted to offer real support that showed their team they were valued, but the options available were either far too basic and limited or were expensive and loaded with features nobody needed.
There was a clear gap in the market that became the inspiration for Benefits Cloud, with a founding principle: “Pay as you go, evolve as you grow.”
In other words, Benefits Cloud is a platform that gives businesses exactly what they need, when they need it.
How the Partnership Works
Benefits Cloud was created by Petaurum HR and is managed in partnership with drumBEAT Marketing. This partnership was a natural next step for both businesses, with each team having different roles.
Petaurum HR brings the HR expertise, including the framework, the compliance knowledge, the workplace strategy, and over a decade of understanding what employees actually need day-to-day.
drumBEAT Marketing brings the marketing and design side, including the look and feel of the platform, the branding, the web experience, and the strategy that gets Benefits Cloud in front of the right people.
There’s no overlap, confusion, or blurred lines. Each team owns its expertise, and that clarity translates directly into the quality of the platform.
The People Behind the Platform
Behind every successful platform are the people shaping it. Here’s what the partnership means from both sides.
Comments from Petaurum HR:
“Benefits Cloud was born from something we saw every single day working with SMEs — business owners who genuinely wanted to do right by their people but couldn’t find a solution that met them where they were. Too expensive, too complex, or too rigid. We built Benefits Cloud to close that gap, because when employees feel valued and supported, better workplaces follow. That’s always been what drives us.” – Adam Davey
“We’ve spent over a decade helping businesses get engagement right, and one thing that’s become impossible to ignore is the impact of financial wellbeing on retention. Research from the CIPD shows that financial stress is one of the most common causes of reduced productivity and increased absence, yet most businesses feel priced out of doing anything about it. Benefits Cloud changes that. By being both affordable and flexible, it gives businesses of any size the tools to genuinely support their employees — without the complexity or cost to hold them back.”– Mark Dyer
Comments from drumBEAT Marketing:
“We have been working with the Petaurum HR team for over a decade and helping with the Benefits Cloud marketing. The new partnership will be great to allow us to help grow Benefits Cloud in new and exciting ways, and is an exciting new chapter!” – Chris Allbones
What Benefits Cloud Does for Your Team
So, what does Benefits Cloud actually do? At its core, Benefits Cloud gives organisations of any size an affordable and straightforward way to offer meaningful perks.
The platform focuses heavily on supporting financial wellbeing. By providing access to savings on everyday essentials and more, it helps employees stretch their pay further. When people feel supported financially, it naturally boosts morale, engagement, and retention.
For businesses, the experience is refreshingly straightforward. There are no long sales calls to sit through, no confusing contracts to get your head around, and no overpriced packages to navigate. You sign up online, choose your team size, and begin rewarding your people.
Benefits Cloud is also built to be flexible. Whether you’re a growing SME, a charity, a club, or an association, the platform is designed to work for you, scaling up as your team does.
If you’d like to see everything Benefits Cloud has to offer, you can find out more at benefitscloud.co.uk.
Get 50% Off Your First Year
Here’s the part worth paying close attention to. Right now, you can get 50% off your first year of Benefits Cloud using the code BC50 at checkout.
Subscriptions start from just £100 per year, meaning you’ll pay as little as £50 for your entire first year with this offer applied. That’s less than a pound a week to do something genuinely useful for your team!
There is a catch, though… There is a limited number of discounted subscriptions available, and once they’re gone, they’re gone. The offer runs until the start of April 2026, so if you’re thinking about it, now is the time to act.
Use code BC50 at checkout and secure your discounted first year today.
A Partnership Built to Last
Petaurum HR and drumBEAT Marketing have built something in Benefits Cloud that helps businesses support their people.
Whether you’re an existing client of Petaurum HR or drumBEAT Marketing, or you’re discovering one or both of these businesses for the first time, we hope this gives you a clear picture of who we are, how we work, and why we do what we do.
Ready to explore Benefits Cloud? Visit the platform and see how it could work for your team.
Looking for straightforward HR support? Petaurum HR would be happy to hear from you.
Want a marketing team that embeds into your business? drumBEAT Marketing is ready to talk.
And if you want to take advantage of that 50% discount before it disappears, don’t forget to use code BC50 at checkout.